Features | PPCDetect

Click Fraud Protection

Find the clicks that drain your ad budget, and stop paying for them.

Per-IP thresholds. Suspect and exclude limits you set, counted per site over a rolling seven days.
Catches rotating IPs. A browser fingerprint does not change when the address does, so one browser behind many IPs is caught even when no single address trips a limit.
Bot and VPN flags. Robot user agents and VPN or proxy addresses are marked on every click.
Google Ads exclusions. Blocked addresses are pushed to the campaign's excluded IP list when the account is connected.
Invisible to visitors. The tracking link redirects straight on to your page. A real customer never notices it.
You decide. The app makes the case for each block. A shared office and a fraudster can look alike, so nothing is blocked on a guess.

Where every keyword ranks, and which movements actually cost you traffic.

Visibility score. Each keyword contributes the click-through rate of the position it holds. One lost first place outweighs three small gains, as it should.
Positive and negative impact. The keywords that gained and lost the most visibility between two dates.
Rankings distribution. Top 3, 4–10, 11–20 and 21–100, with movement against the previous period.
Plain-English summary. "Visibility fell 12%; one keyword improved, three declined", written from the numbers.
Projects per client. Group sites into projects so each client's keywords stay separate.
Competitor comparison. Compare your Site Strength and spam signals with up to four other domains side by side.

Crawl your site like a search engine and fix what is holding it back.

More about Site Audit

Health score. Issues grouped by severity, with every affected page listed.
Titles, descriptions, headings. Missing, duplicated or badly sized titles, meta descriptions and H1s.
Broken links. Internal and external, each with the page that links to it.
Internal linking. Orphan pages, click depth, links through redirects and weak anchor text.
AI crawler check. Catches the robots.txt that meant to stop AI training bots and shut out AI search bots as well, which takes you out of AI answers.
Log file analysis. Upload your access logs to see how Googlebot and AI crawlers actually spend their visits.

Find what people search for, and grade the page that should rank for it.

Keyword suggestions. Live search autocomplete expanded into the phrases and questions people actually type.
On-page grader. 22 structural checks and 7 keyword checks, each with the fix.
Whole-site scan. Grade every page in the sitemap and sort by the worst.
Page speed. Core Web Vitals and the opportunities worth fixing first.
Content briefs. Searches, questions and gaps for one page, with an optional AI-drafted outline.
Keyword lists. Save the keywords worth weighing up, with a difficulty estimate from the strength of the sites ranking now and a priority that puts the easy, important ones first.
Straight to tracking. Send the keywords you pick to Rank Tracking in one click.

How well linked any domain is, and a daily check on the links you have earned.

Make sure your name, address and phone match everywhere, and your site says so in structured data.

More about Local SEO

Listing consistency. Name, address and phone compared on every directory and profile you add.
Old numbers caught. A listing showing a different phone number is flagged, with the number it shows.
Forgiving on format. +44 or 0, "&" or "and", "Ltd" or not: formatting differences are not reported as problems.
LocalBusiness schema. Your website's structured data checked against the properties Google requires and recommends.
Several locations. One profile per branch, each with its own listings.
Free single-page check. Try the local business checker on any page without an account.

See whether ChatGPT, Claude and Perplexity mention you, and who they send your way.

Prompt monitoring. Your questions, run against each connected assistant with web search on.
The full answer. Every score links to the answer behind it, so any number can be checked.
Strict scoring. A similar brand name is not your brand, and a competitor's citation is not yours.
AI referral traffic. Visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, including the ones GA4 leaves out.
AI crawler access. Which AI bots your robots.txt lets in, and which ones your server logs show visiting.
Cost you can see. Every run records its cost, and runs are capped. Nothing runs unless you press the button.

First-party analytics, heat maps and uptime for the sites you run.

Visits and sources. Visitors, page views, referrers, search terms and landing pages.
Heat maps. Where people click and how far they scroll, drawn over the page itself.
Goals and actions. Count the form fills, calls and clicks that matter to you.
Feeds. Find your RSS feeds and see which posts earned visits from feed readers.
Uptime monitor. Response time and uptime for every site, and a clear difference between down and blocked.
Your data. Collected first-party and pruned on a retention schedule you control.

Branded PDF reports built from blocks, emailed on a schedule.

Widget builder. 13 blocks covering rankings, traffic, technical health and click fraud.
Templates. Monthly SEO, traffic only, technical health, click fraud summary, or everything.
Real PDF. A4, branded header, page numbers. Not a browser print.
Scheduled email. The PDF attached to the email, sent when you choose.
Alerts. A keyword falling, visits dropping, a site going down, health slipping or suspect IPs piling up. Once a day per problem, never a flood.
One source. Email, preview and PDF are built from the same block list, so they never disagree.

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