The plain-English guide to getting found
Everything a small business needs to understand search: from how Google finds your pages to being named in AI answers and keeping click fraud off your ad bill. Free, no sign-up, about 19 minutes end to end.
The guide
How search engines work
Crawling, indexing and ranking in plain English, and what each stage means for a small business website.
Chapter 2 · 2 minKeyword research
How to find the searches your customers actually make, judge which ones are worth pursuing, and match each one to the right page.
Chapter 3 · 2 minOn-page SEO
Titles, descriptions, headings, copy, images and structured data: what to put on each page so search engines and people understand it.
Chapter 4 · 2 minTechnical SEO
The health checks that let search engines crawl and index a site properly: status codes, redirects, canonicals, sitemaps, internal links and speed.
Chapter 5 · 2 minLinks and authority
Why links from other websites still matter, how authority scores are estimated, how Site Strength works, and how a local business earns good links.
Chapter 6 · 2 minLocal SEO
How businesses that serve an area get found in map results and "near me" searches: Google Business Profile, consistent name, address and phone, reviews and local pages.
Chapter 7 · 2 minAI search and answer engines
How ChatGPT, Claude, Perplexity and AI Overviews find and cite businesses, how to avoid blocking them by accident, and how to measure whether you appear.
Chapter 8 · 2 minMeasuring SEO results
Which numbers show whether SEO is working, how to read ranking changes without panicking, and how to report progress to a client or a boss.
Chapter 9 · 2 minClick fraud in Google Ads
What click fraud and invalid clicks are, the signs to look for in your data, what Google already filters, and practical ways to protect your budget.